Article 22(Obligations relating to advertisements of financial products) #
(1) Neither a person who is not a financial product distributor or advisor nor a financial product distributor or advisor prescribed by Presidential Decree, such as a financial product distribution agent or broker dealing with investment products, shall make an advertisement of any business line of financial product distributors and advisors or of any financial product (hereinafter referred to as "advertisement of a financial product or other matter"); provided, a person prescribed by Presidential Decree, such as an institution falling under any of the following subparagraphs (hereinafter referred to as "relevant association or institution") or a financial holding company that is not a financial product distributor or advisor but has a financial product distributor or advisor as its subsidiary or second-tier subsidiary, may make an advertisement of a financial product or other matter:
1. The Korea Financial Investment Association established pursuant to Article 283 of the Financial Investment Services and Capital Markets Act;
2. The association composed of life insurance companies, among insurance associations established pursuant to Article 175 of the Insurance Business Act;
3. The association composed of non-life insurance companies, among insurance associations established pursuant to Article 175 of the Insurance Business Act;
4. The Korea Federation of Savings Banks established pursuant to Article 25 of the Mutual Savings Bank Act;
5. The Credit Finance Association established pursuant to Article 62 of the Specialized Credit Finance Business Act;
6. Other institutions prescribed by Presidential Decree as similar to those referred to in subparagraphs 1 through 5.
(2) When a financial product distributor or advisor (including the persons falling under the proviso of paragraph (1); hereafter the same shall apply in this Article) makes an advertisement of a financial product or other matter, it shall communicate the description of the financial product clearly and fairly so as to avoid misleading information.
(3) An advertisement of a financial product or other matter by a financial product distributor or advisor shall include the following contents; provided, the same shall not apply to advertisements of an investment product under the main clause of Article 17(5):
1. A statement of recommending the reading of the written explanation and terms and conditions of the contract for the financial product concerned before concluding the contract for the financial product;
2. The name of the financial product distributor or advisor and the description of the financial product;
3. The following information:
a. In cases of an indemnity product: The statement that if a financial consumer terminates an existing contract and concludes another contract, the conclusion of the contract may be denied, the expenses payable by the financial consumer, such as insurance premium, (hereafter referred to as "insurance premium, etc." in this Article) may be increased, or the coverage may be changed;
b. In cases of an investment product:
1) Risks on investment;
2) When making an advertisement including the past performance of operation, the statement that past investment performance is not indicative of future returns;
c. In cases of a deposit product: In illustrating the amount payable at maturity, etc. in an advertisement, the statement that the amount payable at maturity, etc. illustrated in the advertisement does not guarantee future profit (limited to financial products prescribed by Presidential Decree as deposit products for which the amount payable at maturity is variable);
d. In cases of a loan product: Terms and conditions of the loan;
4. Other information prescribed by Presidential Decree for the protection of financial consumers.
(4) No financial product distributor or advisor shall commit any of the following acts in making an advertisement of a financial product or other matter:
1. In cases of an indemnity product:
a. Misleading financial consumers into believing that they are entitled to indemnity without limitations by omitting coverage limits, terms and conditions of restriction on indemnity, exclusions, or grounds for reducing payments or by notifying such information inadequately;
b. Misleading financial consumers into believing that coverage is greater by emphasizing a particular term or condition or by introducing a case for which a great amount of insurance proceeds is guaranteed;
c. Misleading financial consumers into believing that insurance premium, etc. are inexpensive by expressing insurance premium on a daily basis or by insufficiently explaining the standards for the calculation of insurance premium;
d. In cases of an indemnity product automatically renewed at maturity, failing to notify financial consumers sufficiently enough for them to recognize that insurance premium, etc. may be increased at the time of renewal;
e. In cases of an indemnity product for which the amount refundable at maturity is variable according to interest rate and the performance of investment, acts prescribed by Presidential Decree for the protection of financial consumers, such as misleading financial consumers to believe that a definite amount of the refund at maturity will be paid at the maturity of the indemnity product;
2. In cases of investment products:
a. Misleading financial consumers to believe that losses are compensated or profits are guaranteed; provided, the cases prescribed by Presidential Decree as those where financial consumers are unlikely to be misled shall be excluded;
b. Using in an advertisement any matter other than the matters prescribed by Presidential Decree in consideration of the nature of the investment product concerned with regard to the investment products prescribed by Presidential Decree;
c. Acts prescribed by Presidential Decree for the protection of financial consumers, such as an act of indicating the rate of return or the performance of operation only for a period in which the rate of return or the performance of operation was better, in indicating a rate of return or the performance of operation;
3. In cases of a deposit product:
a. Misleading financial consumers by failing to clearly indicate the range of interest rates, the method of calculation of interest rates, the timing for the payment and imposition of interest, and incidental benefits and expenses;
b. Acts prescribed by Presidential Decree for the protection of financial consumers, such as an act of indicating the rate of return or the performance of operation only for a period in which the rate of return or the performance of operation was better, in indicating a rate of return or the performance of operation;
4. A loan product:
a. Misleading financial consumers by failing to clearly indicate the range of interest rates for the loan, the method of calculation of interest rates, the timing for the payment and imposition of interest on the loan, and incidental benefits and expenses;
b. Misleading financial consumers to believe that the interest rate for the loan is lower by expressing the interest on the loan on a daily basis.
(5) If an advertisement of a financial product or other matter includes any matter labeled or advertised under Article 4(1) of the Act on Fair Labeling and Advertising, that Act shall apply to such advertisement or matter.
(6) A relevant association or institution may check whether a financial product distributor or advisor observes the standards for advertisement under paragraphs (1) through (4) in accordance with Presidential Decree with regard to advertisements of financial products and other matters of the financial product distributor or advisor and may notify the relevant financial product distributor or advisor of its opinion on findings from its checking.
(7) Further details concerning paragraphs (2) through (4) and the method and procedure for advertising shall be prescribed by Presidential Decree.