ACT ON BROADCAST ADVERTISING SALES AGENCIES

CHAPTER I GENERAL PROVISIONS

Article 1(Purpose) #

The purpose of this Act is to promote competition in the market for broadcast advertising sales, establish order in fair trade, and thus contribute to vitalizing the market for broadcast advertising and realizing the public good and public interests as well as variety in broadcasting services by providing matters regarding broadcast advertising, including sales agency services for broadcast advertising, and matters necessary for the incorporation of the Korea Broadcast Advertising Corporation.

Article 2(Definitions) #

The terms used in this Act are defined as follows: <Amended on Mar. 23, 2013; Jul. 26, 2017>

1. The term "broadcast advertising" means commercial broadcast defined in subparagraph 21 of Article 2 of the Broadcasting Act (including advertising defined in the Internet Multimedia Broadcast Services Act);

2. The term "terrestrial broadcasting business entity" means a terrestrial broadcasting business entity defined in subparagraph 3 (a) of Article 2 of the Broadcasting Act;

3. The term "terrestrial broadcasting program provider" means a program provider engaging in providing terrestrial broadcasting services using a broadcasting channel provided by a terrestrial broadcasting business entity under an agreement entered into with the terrestrial broadcasting business entity on the use of the broadcasting channel, among program providers defined in subparagraph 3 (d) of Article 2 of the Broadcasting Act;

4. The term "terrestrial broadcasting business entity for a local network" means a terrestrial broadcasting business entity for a local network who relays broadcasting transmitted by a terrestrial broadcasting business entity (including broadcast advertising) and to whom broadcast advertising sales shall be distributed proportionately;

5. The term "small or medium terrestrial broadcasting business entity" means a terrestrial broadcasting business entity aiming at propagating religion, a terrestrial broadcasting business entity whose broadcast coverage is an area outside of the Special Metropolitan City or part of the Special Metropolitan City and an area outside of the Special Metropolitan City, or a terrestrial broadcasting business entity specializing in news reporting; provided, a terrestrial broadcasting business entity for a local network referred to in subparagraph 4 shall be excluded herefrom;

ACT ON BROADCAST ADVERTISING SALES AGENCIES

Article 1(Purpose) #

Article 2(Definitions) #

Article 3(Responsibilities of advertising sales agencies to general public) #

Article 4(Relationship to other statutes) #

Article 5(Broadcast advertising sales agencies) #

Article 6(Permission required for advertising sales agencies) #

Article 7(Period of validity of permission) #

Article 8(Permission for change) #

Article 9(Reporting) #

Article 10(Renewed permission) #

Article 11(Revocation of permission) #

Article 12(Grounds for disqualification for advertising sales agency business) #

Article 13(Restriction on ownership of advertising sales agencies) #

Article 14(Reporting on terms and conditions of use) #

Article 15(Prohibited acts by advertising sales agencies) #

Article 16(Broadcast advertising fees) #

Article 17(Accounting) #

Article 18(Formulation of master plans for balanced development of broadcast advertising) #

Article 19(Designation of advertising sales agencies) #

Article 20(Assistance in combined sales of broadcast advertising) #

Article 21(Mediation of disputes over distribution of broadcast advertising sales) #

Article 22(Subsidization of production of programs for public good) #

Article 23(Committee on balanced development of broadcast advertising) #

Article 23-2(Legal fiction as public official in application of penalty provisions) #

Article 24(Incorporation of the Korea Broadcast Advertising Corporation) #

Article 25(Legal personality) #

Article 26(Offices and registration) #

Article 27(Capital and shares) #

Article 28(Executive officers) #

Article 29(Business) #

Article 30(Raising of funds and accounting) #

Article 31(Disposal of profit or loss) #

Article 32(Prohibition of divulgence of confidential information) #

Article 33(Prohibition of use of similar name) #

Article 34(Supervision) #

Article 35(Association of broadcast advertising sales agencies) #

Article 36(Submission of data) #

Article 37(Order for rectification) #

Article 38(Imposition and collection of penalty surcharges) #

Article 39(Hearings) #

Article 40(Penalty provisions) #

Article 41(Penalty provisions) #

Article 42(Penalty provisions) #

Article 43(Joint penalty provisions) #

Article 44(Administrative fines) #