ACT ON FAIR LABELING AND ADVERTISING

CHAPTER I GENERAL PROVISIONS

Article 1(Purpose) #

The purpose of this Act is to prevent unfair labels and advertisements for products and services that deceive or mislead consumers in labeling and advertising, and to promote provision of correct and useful information to consumers, thereby establishing fair trade order and protecting consumers.

[This Article Wholly Amended on Sep. 15, 2011]

Article 2(Definitions) #

The terms used in this Act are defined as follows: <Amended on Dec. 29, 2020>

1. The term "label" means characters or figures written on or attached to containers or packages of products (including attachments and contents), bulletins in places of business or certificates specifying rights to products, etc., such as gift certificates, membership cards and purchase rights, and containers or packages indicating characteristics of products, in order that business entities or trade associations (hereinafter referred to as "business entities, etc.") may inform consumers of any of the following matters concerning products or services (hereinafter referred to as "products, etc."):

(a) Matters on the relevant business entities or other business entities, etc.;

(b) Matters on details, terms of transactions and other matters concerning transactions of products, etc. of the relevant business entities or other business entities, etc.;

2. The term "advertising" means that business entities, etc. widely inform or publicize any of the following matters to consumers through newspapers and Internet newspapers defined in subparagraphs 1 and 2 of Article 2 of the Act on the Promotion of Newspapers, periodicals defined in subparagraph 1 of Article 2 of the Act on Promotion of Periodicals, Including Magazines, broadcasting defined in subparagraph 1 of Article 2 of the Broadcasting Act, telecommunications defined in subparagraph 1 of Article 2 of the Framework Act on Telecommunications and in other methods prescribed by Presidential Decree;

3. The term "business entity" means a business entity defined in subparagraph 1 of Article 2 of the Monopoly Regulation and Fair Trade Act;

4. The term "trade association" means a trade association defined in subparagraph 2 of Article 2 of the Monopoly Regulation and Fair Trade Act;

ACT ON FAIR LABELING AND ADVERTISING

Article 1(Purpose) #

Article 2(Definitions) #

Article 3(Prohibition against unfair labeling or advertising) #

Article 4(Public notification of material information and integrated announcement) #

Article 4-2 #

Article 5(Substantiation of claims of labels and advertisements) #

Article 6(Prohibition against restrictions on labeling or advertising by business entities' organizations) #

Article 7(Corrective measures) #

Article 7-2(Commitments decision) #

Article 7-3 #

Article 7-4 #

Article 7-5(Charge for compelling performance) #

Article 8(Temporary suspension orders) #

Article 9(Penalty surcharges) #

Article 10(Obligation to compensate for damage) #

Article 11(Recognition of damages) #

Article 12(Duty of confidentiality) #

Article 13(Consultation on enactment of statutes or regulations related to restrictions on labeling or advertising) #

Article 14(Voluntary regulations concerning labeling or advertising) #

Article 14-2(Voluntary review organizations on labels or advertisements) #

Article 15(Cooperation from heads of relevant administrative agencies) #

Article 16(Application mutatis mutandis of the Monopoly Regulation and Fair Trade Act) #

Article 16-2(Investigations of violations) #

Article 17(Penalty provisions) #

Article 18(Penalty provisions) #

Article 19(Joint penalty provisions) #

Article 20(Administrative fines) #